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How it works

From first call to launch, without the runaround.

You're busy running a business. Our process is built so you spend as little time as possible on the website — and still get exactly what you wanted.

  1. 01

    Tell us about your business

    A short, friendly call (or email thread, if you prefer) about what you do, who your customers are, and what you want the website to achieve — more calls, more bookings, more orders. We'll also look at whatever you have today: an old site, an Instagram, a Google listing.

    ~30 minutes of your time
  2. 02

    We build a real working draft

    No confusing wireframes or abstract mood boards. Within about two weeks, you get a link to a real, working draft of your website that you can open on your own phone and click around like a customer would.

    1–2 weeks, we do the work
  3. 03

    You review, we refine

    Send your feedback however is easiest — a phone call, a voice memo, a bulleted email. We make the updates and send you a fresh link. Two rounds of revisions are included with every package, and most projects only need one.

    2–4 days per round
  4. 04

    We launch your site

    We connect your domain, set up SSL, test every page on real phones and desktops, check your forms end-to-end, and take it live. You don't touch a single setting — we handle the launch from start to finish.

    Launch day, fully handled
  5. 05

    We keep it humming

    Hours changed? New menu? Holiday closure? On the Monthly Care plan, you send one message and it's done — usually the same week. Your site stays fast, secure, backed up, and current while you run your business.

    Ongoing, on the Care plan
Your part is small

All we need from you is about an hour, total.

We've built the process so busy owners can get a great website without it becoming a second job.

One conversation

The kickoff call. Tell us about your business in your own words — we'll turn it into website copy.

Your photos & details

Hours, services, prices, and any photos you have. Phone photos work — we'll make them shine.

Honest feedback

When the draft arrives, tell us what feels right and what doesn't. Blunt is great — it makes the site better.

Common questions

Process questions, answered.

Most Starter sites launch in 2–3 weeks; Growth sites in 3–5 weeks. The biggest variable is how quickly we get your content and feedback — when owners reply fast, we move fast.

Not at all — it's the most common situation. We write all the website copy from our kickoff conversation, and we can work with phone photos, suggest stock imagery, or coordinate a local photographer if you want the real thing.

Tell us. Two rounds of revisions are included, and the first draft exists precisely so we can react to something real together. If we're truly not the right fit after the first draft, we'll part ways fairly — you only pay for work done.

No. We handle domains, hosting, SSL, email setup help, and launch. If you already own a domain, we'll connect it; if not, we'll help you buy one in your name (it should always be in your name — that's your property).

Step one takes two minutes.

Send us your website, Instagram, or Google listing. We'll reply within one business day with free, specific improvement ideas — and you'll see exactly how we work.